In Winter 2018, I was one of six students selected to participate in a workshop exploring innovative ways to communicate FIT's new brand message through the use of time-based media. Creative Technology & Design's faculty and students partnered with FIT's CER office and Pentagram.
The core concept of this animation series, "Unleashed Imagination" is to demonstrate how creativity and imagination can lead to numerous design possibilities even when using just a circle, a fundamental shape in the FIT brand.
Repositioning and re-branding Interference Archive, a volunteer-run library dedicated to cultural production and social movement.
Interference Archive's new brand will form a new and improved cultural hub for past, present, and future social activists.
The library welcomes activists of all kinds, with the focus of strengthening a new younger, generation of social movement through a more organized, approachable, and involved manner, not only reaching out to the neighborhood, but the entire city.
"If you haven't been hacked, you will be." An infographic animation on data security. Inspired by binary code, I wanted to inform viewers, as if from within a computer.
Netflix is a subscription-based film and television program rental service that offers media to subscribers via Internet streaming and US mail.
In this rebranding attempt, I explored various symbols, incorporating the play and pause button and further highlighting Netflix's most popular service.
Client: SpotCo, Amélie on Broadway
A music video celebrating the release of "Stay," one of the hit songs on the Amélie cast recording. The music video incorporates a mix of the Amélie cast recording sessions (featuring Phillipa Soo and Adam Chanler Berat) and creative fan art. Amelie opened on Broadway on April 3, 2017 with a final performance on May 21, 2017.
An assortment of editorial illustration I have done throughout the years.
Client: SpotCo, Lincoln Center Theater
An animation promoting LCT3's production of Bull in a China Shop, taking place at the Claire Tow Theater, February 11 - March 26, 2017. Meet the women past and present behind LCT3's BULL IN A CHINA SHOP, a new play by Bryna Turner, directed by Lee Sunday Evans.
The triptychs are based on four different approaches, including metaphor, manipulation of symbols, juxtaposition, and typography.
Project: The Interval
Client: The 24 Hour Plays
On November 14, 2016, Director Leigh Silverman was honored with the Artistic Inspiration Award at the 16th Annual Gala Production of The 24 Hour Plays on Broadway. The Interval joined in on the celebration and produced a video honoring Leigh. The video was animated by me and played at the event, held at The American Airlines Theatre.
I am the graphic designer for The Interval, a theatre website founded to be a virtual home for female voices of the theatre. Since rebranding in 2016, additional projects and tasks have included web and digital content, animation, and video editing.
Following identities of Lincoln Center and The Metropolitan Opera, I created a typography-based campaign highlighting past, present, and future opera seasons.
Designers: Desiree Nasim, Adrian Ballesteros, Maggie Chan
Responsive website re-design for The Atlantic, America’s leading destination for bravethinking and bold ideas that matter, engaging its print, online, and live audiences with breakthrough insights into the worlds of politics, business, the arts, and culture.
The new website utilizes an exciting new color scheme, unique symbol set, consistent layout, and new features for stronger user interface.
A guide featuring famous and historical structures like Grand Central Terminal and the Brooklyn Bridge. The guide is color-coded with an introductory map.