I'm always looking for opportunities to combine my passion for design and theater. I've used illustration to highlight a growing number of memorable theatrical productions. I wanted to create a style different from what we usually see tied to theatrical illustration. I take a minimal approach, removing facial features to create a more universal effect, honoring past, present, and future casts.
Project: The Interval
Broadway still has a long way to go before reaching gender equality. Through The Interval, I created an animation to celebrate Lynn Nottage ("Sweat") and Paula Vogel ("Indecent") who are the only two female playwrights with new plays on Broadway in the 2016/2017 season.
Client: SpotCo, Lincoln Center Theater
An animation promoting LCT3's production of Bull in a China Shop, taking place at the Claire Tow Theater, February 11 - March 26, 2017. Meet the women past and present behind LCT3's BULL IN A CHINA SHOP, a new play by Bryna Turner, directed by Lee Sunday Evans.
I am the graphic designer for The Interval, a theatre website founded to be a virtual home for female voices of the theatre. Since rebranding in 2016, additional projects and tasks have included web and digital content, animation, and video editing.
Client: SpotCo, Amélie on Broadway
A music video celebrating the release of "Stay," one of the hit songs on the Amélie cast recording. The music video incorporates a mix of the Amélie cast recording sessions (featuring Phillipa Soo and Adam Chanler Berat) and creative fan art. Amelie opened on Broadway on April 3, 2017 with a final performance on May 21, 2017.
Repositioning and re-branding Interference Archive, a volunteer-run library dedicated to cultural production and social movement.
Interference Archive's new brand will form a new and improved cultural hub for past, present, and future social activists.
The library welcomes activists of all kinds, with the focus of strengthening a new younger, generation of social movement through a more organized, approachable, and involved manner, not only reaching out to the neighborhood, but the entire city.
Designers: Desiree Nasim, Adrian Ballesteros, Maggie Chan
Responsive website re-design for The Atlantic, America’s leading destination for bravethinking and bold ideas that matter, engaging its print, online, and live audiences with breakthrough insights into the worlds of politics, business, the arts, and culture.
The new website utilizes an exciting new color scheme, unique symbol set, consistent layout, and new features for stronger user interface.
Project: The Interval
Client: The 24 Hour Plays
On November 14, 2016, Director Leigh Silverman was honored with the Artistic Inspiration Award at the 16th Annual Gala Production of The 24 Hour Plays on Broadway. The Interval joined in on the celebration and produced a video honoring Leigh. The video was animated by me and played at the event, held at The American Airlines Theatre.
Following Paula Scher's Lincoln Center branding, including The Metropolitan Opera identity, I created a type-based campaign highlighting past and present opera seasons.
Client: Doug Devita Plays
Part of the Winterfest Theater Festival Competition 2017. Performances: February 28, 2107 @ 6:15pm, March 4, 2017 @ 8:30pm, and March 5, 2017 @ 1pm - Sunday at Hudson Guild Theatre, New York.
"What does New York City really need?" I was prompted to create a fictional company and developed its brand identity and applications. Reelway is the first indoor drive-in movie theater in New York City.
Reviving the 1950s drive-in theater, Reelway solves the concept's 70 year old problems while promoting reminiscence, revival, and renewal. With vintage cars, dining options and a virtual night sky, Reelway brings the past to the present in a unique, innovative way.
Rebranding Netflix, a subscription-based film and television program rental service that offers media to subscribers via Internet streaming and US mail.
I began sketching. I wanted the new logo to include a feature that helps identify the company. I explored various symbols, intrigued by the idea of incorporating the play and pause button. I formed the tagline Power to Play because one of Netflix' greatest qualities is its 24/7 streaming.
The triptychs are based on four different approaches, including metaphor, manipulation of symbols, juxtaposition, and typography.
Three flavors of a chocolate bar line FIT 70, celebrating 70 years since the opening of the Fashion Institute of Technology. In spirit of the creativity and artistry that surrounds the school, the chocolate bars illustrate and highlight the growing number of majors to students, as well as the urban, one-of-a-kind jungle FIT is located in: New York City.
A guide featuring famous and historical structures like Grand Central Terminal and the Brooklyn Bridge. The guide is color-coded with an introductory map.
In response to the '16 Election and '17 Inauguration, I interacted with the community by contradicting two of the most common phrases heard today: "Not My President" & "Make America Great Again." I processed my own response to recent events, "Not My America" and removed it from the survey. I formed a final prompt, "America is ______" to conclude my experiment and scattered all three prompts around the city. These three posters share my results.
Tiffany & Co Infinity and Paloma product line brochure, highlighting signature pieces for each respective line and promoting company process in regards to mining of raw materials used in the signature line of products.