Netflix Rebrand

Rebranding Netflix, a subscription-based film and television program rental service that offers media to subscribers via Internet streaming and US mail.

Netflix_Website.jpg
 

I began sketching. I wanted the new logo to include a feature that helps identify the company. I explored various symbols, intrigued by the idea of incorporating the play and pause button.

I formed the tagline Power to Play because one of Netflix' greatest qualities is its 24/7 streaming.